Sioux Falls, SD (9/29/2026) — A BEAUTIFUL NOISE: THE NEIL DIAMOND MUSICAL has announced that award-winning singer-songwriter Jesse Labelle will lead the new North American tour in the role of Neil Diamond – Then. The hit Broadway musical will take the Mary W. Sommervold Hall stage April 29-May 2, 2027, as part of the 2026-27 Pavilion Performance Series.
Labelle’s music career includes touring with Elton John, Garth Brooks, Keith Urban and Morgan Wallen. His 2012 single “Heartbreak Coverup,” from his studio album “Two,” earned Gold and Platinum certifications as well as a Canadian Radio Music Award. He also received an International Acoustic Music Award for his 2019 single “Two Hearts and a Diamond.”
Audiences can hear an exclusive preview of Labelle stepping into the iconic role and performing Diamond’s timeless hit “Sweet Caroline.” The recording offers a first taste of Labelle’s performance and the unmistakable songs that made Diamond a music legend.
LISTEN TO JESSE LABELLE PERFORM “SWEET CAROLINE”
“This production gives audiences the chance to experience Neil Diamond’s extraordinary music while discovering the story behind the songs,” says Regina Ruhberg, Executive Producer of Programming and Booking for the Washington Pavilion. “Jesse Labelle brings an impressive musical background and a genuine connection to this role. We cannot wait for Sioux Falls audiences to hear these beloved songs performed live.”
A BEAUTIFUL NOISE will launch its new North American tour at Bass Concert Hall in Austin, Texas, Nov. 3, 2026. The production will visit Sioux Falls for five performances April 29-May 2, 2027.
Tickets are available at WashingtonPavilion.org, by calling 605-367-6000 or at the Washington Pavilion Box Office at 301 S. Main Ave.
A BEAUTIFUL NOISE began its journey with a pre-Broadway engagement at Boston’s Emerson Colonial Theatre in June 2022. The production made its Broadway debut at the Broadhurst Theatre in December 2022, where it played through June 2024.
The first national tour launched in September 2024 and traveled to 69 cities. From Boston to Broadway and across North America, A BEAUTIFUL NOISE has welcomed more than 2 million patrons in the United States and Canada, showcasing the enduring power of Neil Diamond’s music to connect generations of fans.
In August 2026, A BEAUTIFUL NOISE embarked on its Australian tour, bringing Diamond’s music and story to international audiences. The production now begins its third year on the road with a new North American tour.
“Some of my most thrilling nights have been while I was on tour, bringing my music to audiences across the world,” said Neil Diamond. “Having A BEAUTIFUL NOISE go on tour is an honor and I can’t wait for audiences across North America to experience this show. I hope they enjoy it as much as I have.”
Original Broadway Producer Ken Davenport said, “Neil is one of the best live entertainers the world has ever seen. In his 50-year career, he’s performed for millions of fans around the globe. I couldn’t imagine a more perfect way to honor his legacy than having A BEAUTIFUL NOISE touring North America, visiting the same cities where he gave so many people so much joy.”
Original Broadway Producer Bob Gaudio said, “When Neil and I first started talking about making a musical using his music, I knew how daunting that would be. With ‘Jersey Boys,’ I learned how vital it is to have a first-rate creative team making sure everything weaves together. We have that on A BEAUTIFUL NOISE — an inspiring book that tells Neil’s story honestly, fantastic choreography, one of the best directors on Broadway guiding the entire production and, of course, Neil’s iconic songs.”
The tour is produced by Networks Presentations. Trinity Wheeler serves as Executive Producer.
About A BEAUTIFUL NOISE: THE NEIL DIAMOND MUSICAL
This is the story of a Brooklyn kid who made it big and took us all along for the ride. From his exhilarating early days in New York to the sold-out spectacles that defined his career, A BEAUTIFUL NOISE: THE NEIL DIAMOND MUSICAL explores the life of a rock icon through the music that made him “a national treasure,” according to the Los Angeles Times. The story of the legendary Neil Diamond comes to life in an uplifting Broadway musical featuring his greatest hits, including “Sweet Caroline,” “America” and “Cracklin’ Rosie.” Diamond achieved 10 Top 10 hits and sold more than 140 million albums. His 1972 concert and live album “Hot August Night,” recorded before 5,000 fans, catapulted him to fame as the ultimate entertainer. His honors include a Grammy Award, induction into the Rock & Roll Hall of Fame and Songwriters Hall of Fame, a Grammy Lifetime Achievement Award and Kennedy Center Honors. Originally directed by Tony Award winner Michael Mayer, with tour direction by Austin Regan, A BEAUTIFUL NOISE features choreography by Olivier Award winner Steven Hoggett and associate choreography by Yasmine Lee. The musical offers a thrilling look at an artist’s search for himself and celebrates the enduring power of his music. For more information about the production, visit ABeautifulNoiseTheMusical.com.
About Washington Pavilion Management, Inc. (WPMI)
Washington Pavilion Management, Inc. is a private 501(c)(3) nonprofit organization and the largest arts organization in the state. The management company oversees and programs two historic City of Sioux Falls facilities: the Washington Pavilion of Arts and Science and the Orpheum Theater Center. The company also provides professional management services, including administration; arts, science and educational programming; ticketing; event management; marketing; and more to other arts and nonprofit organizations. For information, please visit WashingtonPavilion.org.
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