Beyond the Stage: Lallycooler Reveals the Full Festival Experience

Sioux Falls, SD (06/17/2026) — When Lallycooler Music Festival returns to Sioux Falls on July 10 and 11 at The Birdcage, attendees can expect much more than a weekend of live music.

Presented by MarketBeat, Lallycooler continues to grow as one of the region’s premier summer events, combining nationally recognized artists with food, drinks, interactive experiences, VIP hospitality and community partnerships designed to create a festival atmosphere unlike any other in Sioux Falls. This year’s lineup features Darius Rucker, Jason Derulo, Gavin DeGraw, Bow Wow, Josh Ross, Braxton Keith and more, but organizers say the experience extends far beyond the stage.

“Whether you’re coming for your favorite artist, the food, the atmosphere or a weekend with friends, there’s something for everyone at Lallycooler,” says Darrin Smith, President and CEO of Washington Pavilion Management, Inc. “From the lineup to the experiences throughout the grounds, we’re creating the kind of summer weekend people look forward to all year.”

Throughout the festival grounds, attendees will find opportunities to eat, drink, explore and connect between performances.

The Backstage Bar & Bites area will feature a lineup of local and regional food vendors, including Chick-fil-A, Taqueria Juanita, Backyard BBQ, Parlour Ice Cream, Harry’s Yellow Submarine, Taverns & Tots and more. Guests can also enjoy drinks from bars located throughout the venue, including The Party Bar, a signature gathering spot designed to keep the energy high all weekend long.

Additional attractions include interactive sponsor activations, photo opportunities, permanent jewelry, a mechanical bull and other pop-up experiences throughout the festival grounds.

Guests looking for an upgraded experience can take advantage of VIP amenities including dedicated entrances, premium viewing areas, private bars and food access, lounge seating, bottle service options and exclusive hospitality spaces.

For those looking to keep the fun going after the final encore, the Official Lallycooler After Party at PAve offers a late-night destination for festivalgoers. Attendees can also take advantage of Party to PAve by Midwest Party Express, with continuous shuttle service between The Birdcage and PAve each night of the festival.

Beyond entertainment, Lallycooler continues its commitment to supporting the community through its partnership with Owen’s Outfitters, this year’s nonprofit beneficiary. A portion of festival proceeds will support the Sioux Falls-based organization, which provides essential medical equipment and hygiene items at no cost to individuals and families in need.

“We’re proud that Lallycooler creates opportunities to support organizations like Owen’s Outfitters while delivering an incredible experience for festivalgoers,” Smith says. “That’s part of what makes this event special.”

As the festival approaches, crews, vendors, sponsors and community partners are working behind the scenes to bring the full Lallycooler experience to life at The Birdcage.

Passes and additional festival information are available at lallycooler.com. With less than one month until gates open, now is the time to make plans for one of the biggest weekends of the summer in Sioux Falls.

About Lallycooler Music Festival
Lallycooler Music Festival, presented by MarketBeat, is a two-day summer music festival produced by Washington Pavilion Management Inc. Launched in 2025, the festival expands the Pavilion’s mission to connect people through arts and culture, bringing nationally touring artists and music fans together for a shared live experience in Sioux Falls.

About Washington Pavilion Management, Inc. (WPMI)
Washington Pavilion Management, Inc. is a private 501(c)(3) nonprofit organization dedicated to enriching lives and strengthening community through the arts, entertainment, education and cultural experiences. As South Dakota’s largest arts organization, WPMI operates the Washington Pavilion of Arts and Science and the Orpheum Theater Center and produces large-scale events, performances and festivals that bring people together and contribute to the cultural vitality of Sioux Falls and the region. For information, please visit WashingtonPavilion.org.

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