Sioux Falls, SD — Washington Pavilion Management, Inc. is acquiring the business operations of Parlour Ice Cream House, previously located at 340 S. Main Ave. in Washington Square. The business will move across the street to inside the Washington Pavilion, at the high-traffic entrance to the Kirby Science Discovery Center and the new Wells Fargo CineDome & Sweetman Planetarium.
“The Washington Pavilion has so many exciting things happening right now, from a record number of Broadway series subscribers to new, state-of-the-art planetarium technology to extensive renovations underway in our café, and now we’ll provide even more food and beverage options by adding Parlour ice cream to our offerings,” says Darrin Smith, President and CEO of Washington Pavilion Management, Inc. “Parlour ice cream has become a fan favorite for so many in our community, and we can’t wait to see the thousands of families who come through our doors enjoying it right here at the Pavilion.”
The business acquisition includes Parlour’s brand, recipes, equipment, furniture, inventory and supplies. The Washington Pavilion plans to rename its current concessions area Parlour House and remodel the space in December. When the Parlour House reopens in its new location on second floor of the Washington Pavilion in late December, Parlour ice cream will be served there as well as during Orpheum Theater Center events and at the Washington Pavilion’s new retail space when it opens at the Steel District in 2024.
“Everything about Washington Square was always intended to complement the Washington Pavilion and enhance southern downtown. We are thrilled Parlour ice cream will now be accessible to so many more inside the Washington Pavilion,” says Washington Square Partner and Parlour Owner Chris Houwman.
The Washington Pavilion’s café, The WP, is currently undergoing extensive remodeling that includes physical changes to the serving counter; new equipment, lighting and flooring; additional retail shelving; beautiful new food displays; and a new menu. The café is closed for these renovations and will reopen in mid-November. Lunch is still available in the concessions area during construction.
Parlour Ice Cream House has closed its current location in anticipation of the move. Look for more information coming soon regarding Parlour House’s reopening date and hours of operation. For more information about the Washington Pavilion, visit WashingtonPavilion.org.
About Washington Pavilion Management, Inc. (WPMI)
Washington Pavilion Management, Inc. is a private 501(c)(3) nonprofit organization and the largest arts organization in the state. The management company oversees and programs two historic City of Sioux Falls facilities: the Washington Pavilion of Arts and Science and the Orpheum Theater Center. The company also provides professional management services, including administration; arts, science and educational programming; ticketing; event management; marketing; and more to other arts and nonprofit organizations. For information, please visit WashingtonPavilion.org.
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